The Czech Republic prides itself in the charm of Prague yet there are more fascinating gems outside the city center. The town of Žatec in the Czech region of Ústí nad Labem received the “Historical Town of the Year” title for 2024.

Moreover, with the award came a one-million-crown cheque. The annual competition is organized by the Association of Historic Settlements in Bohemia, Moravia, and Silesia in collaboration with the Czech Ministry of Regional Development. This award honors towns and cities that have preserved and continually renewed their cultural and architectural heritage.

In November 2023, Žatec and the surrounding hop-growing landscape received the certificate of inscription as a UNESCO World Heritage Site, after 15 years of waiting. The Historical Town of the Year award adds to Žatec’s reputation as a top tourist destination.

What is the draw for Žatec?

Žatec boasts a hop-growing legacy that is nowhere else in the world. The over-700-year-long tradition of growing Saaz noble hops used by several breweries is a key source of pride for this region. Visitors flock to the town’s information center and the nearby Stekník Castle within the hop fields to learn about this heritage. Also, the vast hop-growing landscape is full of hop farms that tourists marvel at when they visit the region.

Additionally, in Žatec’s historical center, visitors encounter its 19th-century industrial quarter with hop stores, and old drying and packing plants. The villages of Trnovany and Stekník are more gems for tourists to uncover. With the scenic beauty of the Ohře River that passes through the town, Žatec beckons tourists with its charm.

Explore the Hop and Beer Temple which serves as an entertaining and educational monument celebrating the hop tradition. Climb the Hop Lighthouse tower, for a stunning view of the town. The Hop Astronomical Clock is another attraction to behold that features the twelve zodiac signs and the Hop year.

Discover a malting exhibition and gallery at the Renaissance malt house. Don’t forget to catch the biggest hop exhibition in the world at the Hop Museum.

Planning a trip to 鶹APP ? Get ready !


These are Dz’-Բ travel products that you may need for coming to 鶹APP.

Bookstore

  1. The best travel book : Rick Steves – 鶹APP 2023
  2. Fodor’s 鶹APP 2024 –

Travel Gear

  1. Venture Pal Lightweight Backpack –
  2. Samsonite Winfield 2 28″ Luggage –
  3. Swig Savvy’s Stainless Steel Insulated Water Bottle –

We sometimes read this list just to find out what new travel products people are buying.