{"id":232167,"date":"2023-06-13T10:48:53","date_gmt":"2023-06-13T08:48:53","guid":{"rendered":"https:\/\/www.discoverwalks.com\/blog\/?post_type=news&p=232167"},"modified":"2023-06-13T10:48:53","modified_gmt":"2023-06-13T08:48:53","slug":"linda-yaccarino-says-elon-musks-twitter-will-drive-civilization-forward","status":"publish","type":"news","link":"https:\/\/www.discoverwalks.com\/blog\/news\/linda-yaccarino-says-elon-musks-twitter-will-drive-civilization-forward\/","title":{"rendered":"Linda Yaccarino Says Elon Musk\u2019s Twitter Will Drive Civilization Forward"},"content":{"rendered":"

Twitter CEO Outlines The Platform\u2019s Mission Under Her Tenure<\/h2>\n

A week after taking over billionaire and Mogul Elon Musk as the CEO of Twitter, Linda Yaccarino has begun her campaign, outlining her plans for \u201cTwitter 2.0.\u201d<\/p>\n

In a series of Tweets posted on Monday, 12th June, Yaccarino has touted Twitter as the \u201cGlobal town square\u201d as well as a reliable source of information.<\/p>\n

\u201cTwitter is on a mission to become the world\u2019s most accurate real-time information source and a global town square for communication. That\u2019s not an empty promise. That\u2019s OUR reality,\u201d she wrote via her official Twitter account.<\/p>\n

Yaccarino, also compared what Musk is doing at Twitter to what he has done with two of his largest investments, Tesla and SpaceX. \u201cElon knew space exploration and electric vehicles needed transformation, so he did it,\u201d another tweet read.<\/p>\n

\u201cIt\u2019s also becoming clear that the global town square [Twitter] needs transformation\u2014to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us,\u201d she added.<\/p>\n

Yaccarino, formerly of NBCUniversal Marketing, seems to be on damage patrol at Twitter, seeking to rectify some of the hits the company has taken under Elon Musk\u2019s tenure.<\/p>\n

Since Musk took over, his tenure has been marred by controversies with the company tanking financially and losing credibility as a result of disinformation.<\/p>\n

Some of the biggest decisions by Musk include him laying off 80% of Twitter\u2019s staff, rolling back content moderation on the platform, and revamping Twitter\u2019s verification model to a pay model open to any user willing to pay $8 per month instead of reserving it for public figures and organizations.<\/p>\n

As a result of these decisions, brands, which are a key revenue generator for the platform via advertisements, have fled the platform under Musk\u2019s watch. These problems are now set to become Yaccarino\u2019s as Musk turns his attention to the technology side of the platform as well as Tesla and SpaceX.<\/p>\n

In her former role, Ms. Yaccarino is recognized for having navigated NBCUniversal through changes in the media landscape brought on by evolving technology.<\/p>\n

She reorganized the company’s advertising sales department in her previous position, and she was responsible for the 2020 launch of Peacock, a streaming service that is ad-supported.<\/p>\n

Elon Musk\u2019s trust in her is in the hope that she can do the same for Twitter and help it break even as well as lure advertisers back to the platform.<\/p>\n

“We believe Linda has a solid vision for Twitter with a lot of wood to chop that can be turned around. This is a great first step and she knows the task ahead for Twitter to monetize the platform which remains the golden goose.” Daniel Ives from Wedbush Securities said.<\/p>\n

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