{"id":226179,"date":"2023-05-12T21:54:22","date_gmt":"2023-05-12T19:54:22","guid":{"rendered":"https:\/\/www.discoverwalks.com\/blog\/?post_type=news&#038;p=226179"},"modified":"2023-05-12T21:54:22","modified_gmt":"2023-05-12T19:54:22","slug":"elon-musk-ends-hours-of-speculation-by-unveiling-new-twitter-chief","status":"publish","type":"news","link":"https:\/\/www.discoverwalks.com\/blog\/news\/elon-musk-ends-hours-of-speculation-by-unveiling-new-twitter-chief\/","title":{"rendered":"Elon Musk Ends Hours Of Speculation By Unveiling New Twitter Chief"},"content":{"rendered":"<h2>Linda Yaccarino Is The New Twitter CEO<\/h2>\n<p>It\u2019s been a long time coming, but Elon Musk has finally delivered on his promise to step down as Twitter CEO. And no, it\u2019s not Floki, his dog, as he \u2018joked\u2019 in April.<\/p>\n<p>However, in pure Elon Musk fashion, he was cryptic with the announcement, providing only information on the gender of the incumbent.<\/p>\n<p>In a tweet posted on Thursday, the billionaire announced, \u201cExcited to announce that I\u2019ve hired a new CEO for X\/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair &amp; CTO, overseeing product, software &amp; sysops.\u201d<\/p>\n<p>The pronoun \u201cshe\u201d was all people had to go on as speculation began immediately on who would be taking over as Twitter CEO. As mentioned in an earlier article, two major names stood out from the rest.<\/p>\n<p>That is NBCU\u2019s Linda Yaccarino and Twitter\u2019s Ella Irwin who is leading the platform\u2019s trust and safety efforts. After letting the public stew and speculate, after 22 hours, Musk finally ended the anticipation.<\/p>\n<p>He tweeted, \u201cI am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design &amp; new technology. Looking forward to working with Linda to transform this platform into X, the everything app.\u201d<\/p>\n<h3>Who Is Linda Yaccarino?<\/h3>\n<p>Linda Yaccarino was the head of global advertising for NBCUniversal, a US media and entertainment conglomerate. She left NBCU early on Friday 12th May (after Musk\u2019s Thursday announcement).<\/p>\n<p>This ignited speculation that Musk might have chosen her for the CEO position at Twitter especially considering her support for the billionaire.<\/p>\n<p>Prior to being an NBCU employee, Yaccarino worked at Turner, a global entertainment company for almost 2 decades. As per her LinkedIn, Yaccarino has served at NBC in various positions.<\/p>\n<p>These include the position of chair for advertising and client partnerships and president of cable entertainment and digital advertising sales. She has spent 12 years at the company having joined in 2011.<\/p>\n<p>In these 12 years, the company has credited Yaccarino alongside her team, with generating over $100 billion (\u20ac92 billion) in ad sales.<\/p>\n<h3>What Is She Walking Into In Her New Role?<\/h3>\n<p>After months of legal battle, Musk purchased Twitter last year in October for $44 billion (\u20ac40.4 billion). Fast forward to May 2023, the company is worth around $20 billion.<\/p>\n<p>Since taking over the platform, advertisers have distanced themselves from the platform which has hampered Musk\u2019s efforts to generate revenue on the social platform. He has since launched new features such as Twitter Blue and monetized API access.<\/p>\n<p>However, these moves do not seem to have helped much but have only put his management under more scrutiny and management.<\/p>\n<p>The appointment of Yaccarino, from a revenue generation point of view makes perfect sense. She brings with her a wealth of experience in the media and advertising sectors, a field that Musk has found particularly difficult.<\/p>\n<div id=\"disco-445073997\" class=\"disco-amazon-box-2024 disco-entity-placement\"><div style=\"width: 100%; border: 2px solid lightgray; padding: 3% 6% 3% 3%; border-radius: 5px;\">\n<p style=\"text-align: center;\">Planning a trip to Â鶹APP ? Get ready !<\/p>\n<hr style=\"border: 1px solid #c4336e; width: 100%; margin: 5px auto 25px auto;\" \/>\n<p>These are\u00a0<strong>Amazon&#8217;s\u00a0best-selling<\/strong>\u00a0travel products that you may need for coming to Â鶹APP.<\/p>\n<p><span style=\"color: #808080;\"><strong>Bookstore<\/strong><\/span><\/p>\n<ol>\n<li><strong>The best travel book : Rick Steves &#8211; Â鶹APP 2023<\/strong> <strong>&#8211;\u00a0<a class=\"ricksteves1\" href=\"https:\/\/amzn.to\/3rEUV7n\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more here<\/a><\/strong><\/li>\n<li><strong>Fodor&#8217;s Â鶹APP 2024 &#8211;\u00a0<a class=\"lonelyplanet1\" href=\"https:\/\/amzn.to\/3RVYQqV\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more here<\/a><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: #808080;\"><strong>Travel Gear<\/strong><\/span><\/p>\n<ol>\n<li><strong>Venture Pal Lightweight Backpack &#8211;\u00a0<a class=\"venturebackpack1\" href=\"https:\/\/amzn.to\/3Fg15xU\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more here<\/a><\/strong><\/li>\n<li><strong>Samsonite Winfield 2 28&#8243; Luggage &#8211;\u00a0<a class=\"samsnonite1\" href=\"https:\/\/amzn.to\/3PTNRM1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more here<\/a><\/strong><\/li>\n<li><strong>Swig Savvy&#8217;s Stainless Steel Insulated Water Bottle\u00a0&#8211;\u00a0<a class=\"waterbottle1\" href=\"https:\/\/amzn.to\/46GvhhP\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn more here<\/a><\/strong><\/li>\n<\/ol>\n<p><strong><a class=\"ourtravellist1\" title=\"This external link will open in a new window\" href=\"https:\/\/amzn.to\/2uIsJ55\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Check Amazon\u2019s best-seller list for the most popular travel accessories. <\/a>We sometimes read this list just to find out what new travel products people are buying.<\/strong><\/p>\n<\/div>\n<\/div>","protected":false},"author":1717,"featured_media":226181,"template":"","categories":[4347],"subject":[4430],"class_list":["post-226179","news","type-news","status-publish","has-post-thumbnail","hentry","category-tech-business","subject-tech-science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elon Musk Ends Hours Of Speculation By Unveiling New Twitter Chief - Discover Walks Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.discoverwalks.com\/blog\/news\/elon-musk-ends-hours-of-speculation-by-unveiling-new-twitter-chief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk Ends Hours Of Speculation By Unveiling New Twitter Chief - Discover Walks Blog\" \/>\n<meta property=\"og:description\" content=\"Linda Yaccarino Is The New Twitter CEO It\u2019s been a long time coming, but Elon Musk has finally delivered on his promise to step down as Twitter CEO. 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