{"id":222125,"date":"2023-04-19T16:17:20","date_gmt":"2023-04-19T14:17:20","guid":{"rendered":"https:\/\/www.discoverwalks.com\/blog\/?post_type=news&p=222125"},"modified":"2023-05-03T12:22:18","modified_gmt":"2023-05-03T10:22:18","slug":"ai-generated-fake-drake-song-sparks-controversy-in-the-music-industry","status":"publish","type":"news","link":"https:\/\/www.discoverwalks.com\/blog\/news\/ai-generated-fake-drake-song-sparks-controversy-in-the-music-industry\/","title":{"rendered":"AI-Generated Fake Drake Song Sparks Controversy In The Music Industry"},"content":{"rendered":"
On Monday 17th April 2023, a TikTok user known as Ghostwriter977 released a song on the platform called \u201cHeart on my Sleeve\u201d using generative artificial intelligence. The song imitated the voices of rapper Drake and singer The Weeknd.<\/p>\n
It mimics the two celebrities swapping lines and verses about Selena Gomez, who once dated The Weeknd. As of yet, neither of the two artists has responded or commented on the song. However, Drake had recently expressed his displeasure after coming across<\/p>\n
a fan-made video of his voice being cloned and singing along to Ice Spice\u2019s track Munch (Feeling U).<\/p>\n
Universal Music Group (UMG) was quick to action against this new Goliath, artificial intelligence, which is proving a menace to the industry. UMG represents many superstars in the global music industry including Sting, Nicki Minaj, Ariana Grande, The Weeknd, and Drake.<\/p>\n
The label, UMG, condemned the song by Ghostwriter977 for \u201cinfringing content created with generative AI\u201d as reported by The Guardian. The song has since been pulled from major streaming platforms but by then it had racked up millions of views. It had 600,000 Spotify streams, 15m TikTok views, and 275,000 YouTube views.<\/p>\n
In April, the company sent urgent letters to streaming platforms including Apple, YouTube, and Spotify regarding the emerging use of generative AI in the industry. The letter asked the platforms to block artificial intelligence platforms from training their modules on the melodies and lyrics of their copywritten songs on their respective platforms.<\/p>\n
According to CNN, a UMG spokesperson said that the company (UMG), has \u201ca moral and commercial responsibility to our artists to work to prevent the unauthorized use of their music and to stop platforms from ingesting content that violates the rights of artists and other creators. We expect our platform partners will want to prevent their services from being used in ways that harm artists.\u201d<\/p>\n
The company also states that AI models that use an artist\u2019s music violate the company\u2019s agreements and copyright law. \u201cThe training of generative AI using our artists\u2019 music \u2026 begs the question as to which side of history all stakeholders in the music ecosystem want to be on,\u201d UMG said in a statement.<\/p>\n
The move by UMG aims to mitigate what can only be described as an existential threat to the industry in the form of generative AI. However, as CNN reports, it will be difficult to control AI in the industry.<\/p>\n
Karl Fowlkes, an entertainment and business attorney at The Fowlkes Firm told CNN, \u201cI understand the intent behind the move, but I\u2019m not sure how effective this will be as AI services will likely still be able to access the copyrighted material one way or another.\u201d<\/p>\n
At the moment, no regulations exist on what AI can or cannot train. Fowlkes went on to add, \u201cAI companies (or users) using copyrighted works to train their models to create similar works is exactly the type of behavior the copyright office and courts should explicitly ban. Original art is meant to be protected by law, not works created by machines that used the original art to create new work.\u201d<\/p>\n
Shelly Palmer, a Professor of Advanced Media at Syracuse University said, \u201cYou can flag your site not to be searched. But that\u2019s a request, you can\u2019t prevent it. You can just request that someone not do it.\u201d<\/p>\n
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